Aug 19
A proper website needs to be graphically aesthetic while easy to use. The first step in designing a website is structuring the website directory, or home page. From there, links will redirect your viewers to where they want to go. The home page should be set up so that viewers can navigate easily through the website. Most websites have a bar that consists of links running down the side or across the top of the home page. Although there is a lot of wiggle room for where to locate different features, some of the locations that people place links has almost become standardized. For example, most websites offer the option of contacting the company that runs it. The “contact us” link is typically running along the bottom or top bar towards the right. Keeping your website consistent with what others look like will aid accessibility.
With that being said, however, it is important to make your website stand out from the others, especially the competitors. It’s a good idea to incorporate branding, such as logos or slogans, so that your business becomes recognizable. Try to strike up a nice balance between text and graphics. Too many graphics can confused viewers or become distracting. On the other hand, almost no viewer has the patience to search through a wall of text that isn’t broken up by subheads or pictures. Remember, making your website look nice and keeping it easy to navigate are two very important objectives.
The other goal of a website is offering everything the viewer or customer is looking for. For example, if your company sells products, it should offer an E-Commerce, or shopping cart, system that allows people to purchase goods online. Websites are more than another form of advertisements; they need to be functional as well.
With all things considered, the best way to set up the proper structure of a website is to keep in mind these objectives while studying other successful websites. Study what works and what doesn’t. Also, make sure to keep it applicable to your cause or business. In the end, there is no perfect structure for a website, but there is a spectrum of successful websites. Just keep in mind these tips and you could end up with a spectacular website.
Tagged with: Branding • graphic design • graphics • logo • Logo Design • proper website design • Structure of a website • web design • Website Design • websites
May 28
Making the decision to upgrade your logo can be one of the toughest business decisions that you will make. If you are toying with the idea on upgrading your logo, how do you know that you are ready to invest the time, money, and resources on transition?
Two of the more popular reasons to rehabilitate a logo are if a company acquires another business, or if there is a merger of two companies. Both of these would most likely result in a need to revamp the logo of the business as there are new entities and identities involved. A great example of this would be the logo changes of AT&T. When, or if, something like this does happen with your business, don’t forget to take into consideration the audience that you will be reaching with your logo, where your logo will be placed, and what message your logo delivers.
Another great reason for upgrading your logo is to save money and time during reproduction. If you have not yet established a solid logo for your business and your current design is extremely detailed, this could be a great opportunity for you to save some money on the reproduction of business materials. If this is, in fact, the case for your company, as you have your logo redesigned keep in mind that colors and detail cost more money during reproduction. Try to stay with the old saying “Keep It Simple”.
And the most common reason for you to upgrade your logo is if your current design has become old and dated. Whether your logo looks old or your company has grown out of its original meaning an upgrade of your logo can provide a much needed breath of fresh air into your business as well as your clientele. I highly suggest taking a look at nationally recognized companies as well as local companies that provide a similar service. Make sure that you take into consideration that you want a fresh new look (not a copied image), and an upgraded logo that will refresh the attitude surrounding your company.
Overall, there are countless reasons for you to research upgrading your logo. If you find yourself in the process of debating whether or not to rehab your logo make sure you contact professional logo design companies and make an educated decision. As in most cases, you will find that a new look for your logo will pay off!
Tagged with: branding logo • Logo Design • upgrade logo
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