With the impending release of ‘Google Me’, Facebook continues to impress and astound the online community with their staggering statistics.  The social media giants have transition from a marketing option to a marketing necessity in social media marketing plans. To further their reign over social media, Facebook announced that they have reached the milestone of 500 million users.  They also released the information that they receive 100 billion hits per day. Among those statistics, there are also 50 billion photos and 2 trillion objects cached. However, with all of the these tremendous numbers flying around, do you know how to take advantage of this information? Here are three great ways that you can truly take control of the Facebook social media platform.

1. Facebook Ads — While the increase of users is exponential for this social networking enterprise so is your ability to market to that consumer base.  With 500 million users, that gives you 500 million opportunities to market your product or service.  No, not everyone will be your target audience, but that is why Facebook provides the ability to narrow your audience by age, geographic location, and interests.  With 500 million users, this means that your target audience can still be very large, and could lead to a significant increase in your bottom line figures.
2. Facebook Business Page — Consider this: the fastest growing age demographic among Facebook users is 35 and over.  According to studies, individuals in that age category are more willing to buy products or services online.  With the Facebook business page, you can maintain a unique business page that includes company photos, links, videos, events, and much more!  Along these lines, you can publish fresh/quality content within that page which can help build your online presence as well as open lines of communication with your target audience.  The key with these pages though…market and spread the word.  Invite people to “Like” your page, and make sure that you are keeping everyone involved.  Once you have them hooked, keep them hooked by staying in front of their feeds!
3. Networking Opportunties — Branding and marketing also includes your ability to network with your sphere of influence and let them know what you do.  They may be connected with someone that could utilize your products/services.  So, if you see a feed that you like, then click the “Like” button.  If you have an opinion about a status update, fill in your opinion and submit it.  You are getting your name out there and staying in front of your audience.  Take full advantage of the opportunities that Facebook is providing, and get out there!

The paradigm of social media marketing has shifted from why you need to market through social media venues to where and how much do I need to market through these social media platforms.  The answer is truly in the statistics that Facebook published recently.  If you have the opportunity to be in front of 500 million people at one time, and 100 billion visitors per day…take full advantage of that and market your message to the fullest extent!  If you need assistance in streamlining your social media marketing efforts please don’t hesitate to contact IMPACT.

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