We all know that Google has made significant advancements to solidify a launch of (what will be called) “Google Me”.  We also know that it will indefinitely rival the social network of Facebook, and as the Google enterprise moves the chess pieces each week, the anticipation of a full-fledged explosive social networking platform grows significantly.

This past week, Google has now shifted their paradigm with regard to their YouTube accounts.  In the past recent history, new YouTube users were required to register through the Google Accounts system.  However, it will now be a requirement for old YouTube user accounts to register through a Google Account as well.  This is a significant move for multiple reasons.  Here are the two main reasons that YouTube provides:

• Improved account security. The Google Account system is robust and will help reduce spam across the site; users will get a slew of security and safety features that Google has spent the past decade developing.
• A single account system. This may not mean much to anyone outside of the YouTube engineering team, but behind the scenes it’s extremely complicated to support two different account systems. Having all users on the same account system not only simplifies matters, but more important, it makes it much easier to use Google technologies to keep the site running smoothly (over two billion views a day and counting), as well as introduce new functionality.

This is a significant move for Google to make, and it is a move that you can take full advantage of with regard to the social networking world.  Here are three ways that you can capitalize:

1. Lock In Your Username — With Google taking these necessary steps to open a strong social networking platform, they are going to be utilizing their already Goliath-sized account system.  This means that you can take off fast from the starting line and create a username through Google Accounts that represents your company.  Take into consideration that you want your username to reflect your company name or deliver a company message.  Branding is key here!
2. Utilize The YouTube Community — If you haven’t already taken advantage of YouTube’s significant user base, now is definitely the time to establish your online presence with that community.  There are over 100 million videos viewed each day, and it doesn’t appear that the frequency of visitors is slowing down anytime soon.  Utilize the Google Account system to get yourself involved, create an initial executive presentation with your message, your mission, and your objectives.
3. Enhance The YouTube Experience — YouTube is not just another way to present material to your target audience.  It is also a very efficient way to communicate with your employees.  With Google now requiring you to have accounts, this also allows you to have inter-office Google Chat accounts.  It also presents the opportunity for you to record weekly business updates, training presentations, or anything else related to effectively delivering inter-office messages.

Of course, the only way that you can truly take advantage of this chess move on Google’s part is to open a new web browser and take the first step.  However, we understand how difficult time constraints may be so please feel free to take advantage of our comments section and let us know if you need help.  You can also contact us directly if you need other social networking assistance.

Related posts:

• Will ‘Google Me’ Overcome Facebook?
  

  If you talk with any web developer or social media expert, they will tell you that the world revolves around Facebook and Google.  While Facebook covers the full spectrum of social networking venues, Google is...

• How To Start A Facebook Page
  

  Facebook has evolved into one of the largest social networking websites due to its functionality and overall viral presence throughout the world.  With that said, it is utterly one of the most important aspects of...

• Google Updates Search Page
  

  Want to see what Google’s up to? You can start by watching this YouTube video, then read this comment from a Google executive: “In a move to boost search result relevance, Google is rolling out...

• There’s No Stopping Generation Y: Their Social Networking Future
  

  Nothing can stop Generation Y from social networking. That is the recent consensus in a study done by Pew Internet, and as surprising as it may seem to some, it is absolutely not a shock...

• Google Adwords Marketing beyond search results
  

  To take advantage of Google Adwords marketing beyond search results, you can utilize Google Adword Product Extensions, a new feature from Google that allows Adwords advertisers to display multiple products as part of one ad...

• Determine The Difference Between Digg, Delicious, StumbleUpon, and Mixx
  

  It’s no surprise that social media websites are some of the most frequented sites on the web.  However, with so many sites out there it is important to know the different features, purposes, and basic...