Hoover’s, a Dun & Bradstreet company, specializes in the provisioning of commercial data that companies can use to build tailored prospecting and targeted campaign lists.
In addition, whether you are looking to expand into new markets or target prospects to become your best customers, Hoover’s can help you grow your business with their comprehensive insight and analysis about viable prospects.
When you first visit the Hoover’s web site, you will see a search box and drop-down box. These boxes allow you to search the following:a company via its name or ticker symbol, an executive’s name, industry keywords, news or press releases, or a report.
Hoover’s also offers online and data subscriptions that provide a variety of information on a company and its key executives. The information is derived from 17 million company records and two million executive profiles that cover 600 industries. Hoover’s also publishes handbooks that cover top public and private companies and individual business executives.
The information available from Hoover’s helps you know your market and what is happening in your industry. It provides competitor profiles, industry specific analysis, financial data and lets you track industry and company news. You can create competitor profiles, track industry and company news and extract financial data.
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- Why is Competitive Research So Important
Competitive research or competitive intelligence is a field of strategic research that specializes in the collection and analysis of information about rival firms. It’s an essential tactic for finding out what your competitors are doing...
I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.