Hoover’s, a Dun & Bradstreet company, specializes in the provisioning of commercial data that companies can use to build tailored prospecting and targeted campaign lists.

In addition, whether you are looking to expand into new markets or target prospects to become your best customers, Hoover’s can help you grow your business with their comprehensive insight and analysis about viable prospects.

When you first visit the Hoover’s web site, you will see a search box and drop-down box. These boxes allow you to search the following:a company via its name or ticker symbol, an executive’s name, industry keywords, news or press releases, or a report.

Hoover’s also offers online and data subscriptions that provide a variety of information on a company and its key executives. The information is derived from 17 million company records and two million executive profiles that cover 600 industries. Hoover’s also publishes handbooks that cover top public and private companies and individual business executives.

The information available from Hoover’s helps you know your market and what is happening in your industry. It provides competitor profiles, industry specific analysis, financial data and lets you track industry and company news. You can create competitor profiles, track industry and company news and extract financial data.